Disneyland Paris undergoes a significant transformation.
The new attraction is based on the popular 'Frozen' franchise.
The expansion aims to enhance visitor experience and boost tourism.
Briefing: Frozen Ever After: Disneyland Paris opens 'Snow Queen World' after €2 billion expansion
Strategic angle: Walt Disney Studios officially becomes Disney Adventure World with the opening of 'World of Frozen', a major attraction in a €2 billion expansion.