Transformed personal failures into a successful business model.
Ly Company is now a leader in the carton-packaged water industry.
Rodríguez's journey highlights resilience and innovation.
Briefing: Curro Rodríguez: from bankruptcy to global water empire
Strategic angle: After facing financial ruin, Francisco “Curro” Rodríguez has built one of the world leaders in carton-packaged water: Ly Company.